How to use stock photos?

Don’t awkward and weird photos on marketing material and blogs creep you out. Stock photos seem to be very annoying these days. This post is all about using stock photos in the right way turning them into useful visual aids to back your content.

All of us have at some point in our life used visual content, to convey ideas. As professionals and entrepreneurs, images have played a significant role in all our marketing efforts; be it print media, social networking, websites, videos, blogs or advertisements.  Visuals continue to capture the attention and entice the viewer to perform certain actions that are beneficial to the marketer.

Entertainment photos and entertainment photo galleries showcase millions of stock photos that most of us use to support our text. But off lately, these photos don’t seem to be doing that well. People generally hate these creepy and weird images and don’t respond well to them, often leaving you wondering who would want to use these pics. (Makes you want to cringe when you see these randomly popping up on blogs and other marketing material.) But the good thing about stock photos is they can get absolutely awesome if used properly.

Creativity has a good hand in turning stock images into beautiful visual content that nails the bottom line. You have to learn to use these pictures the right way so that it reaffirms the message you wish to convey. Here’s how you can put entertainment photos and entertainment photo galleries to good use:

• Rule number one is: don’t use them just because you’ve got them and you want to use them. Images are used to visually convey the message you intend to put across through words. So, don’t go about inserting random images here and there, just because you’ve got them. Use images that complement your content.
• Always add content to generic photos. This makes it easier for the viewer to see the connection. Even though generic images would convey the essence of your content, additional text makes it crystal clear leaving no room for confusion.
• Don’t use stock photos as it is. Always modify the image or add sufficient content to it to make the picture unique and show the connection between your message and the image.
• Don’t use images that the audience can’t relate to. If you are explaining a context use images that complement the context in the present day scenario where the target reader can relate to it. Use images that align with the brand persona.
• Don’t go overboard while modifying: You don’t have to modify the image extensively. Try and make subtle changes that have a huge impact. Photoshop isn’t the only tool. Even PowerPoint works. In fact, it’s easier to make certain changes through PowerPoint.
• You don’t have to use the whole photo, just take parts that matter to your content. Try plenty of options like crop and collage. Sometimes even Instagram photos and snapshots can do wonders.
• Add Alt text for web content: If you are using entertainment photos or choose images from entertainment photo galleries for content that goes online, always add ‘alt text.’ Alt text gives you some mileage when it comes to search engine rankings.

That is about almost everything you need to do when you use stock photos. Make your content impressive and elegant using stock images in the right way.

Get entertainment photos from our entertainment photo galleries at Ultimatstock.com. Enjoy using quality royalty free images.